Strategic Marketing Consultant
After 20 plus years in the corporate world, I know a few things about strategic marketing in the consumer medicine space. With both client and agency-side experience I can help you work out how to talk to the right people in the right way to sell your product and grow your business. I believe in an efficient no BS approach to strategic planning and will roll my sleeves up to get your brand where it needs to be.
Some things I can help you with:
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Interim Chief Marketing Officer / VP of Marketing
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Marketing and Business Plans
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Board and Investor Presentations
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Competitive Analysis
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Communications and Promotion Strategy
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Positioning and Message Development
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Market Research Management
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Expert Witness
Carling Communications
Partner & Sr VP of Client Services
Strategic management for the client services team, providing insight and leadership for various clients in the healthcare space, primarily in the dermatology, aesthetics and ophthalmology therapeutic areas
Suneva Medical
Vice President of Marketing
Formulated and implemented commercial strategy for a dermal filler product in the aesthetic medicine market. Successfully turning around market perception, improve profitability and achieve revenue growth.
Managed integration of topical pharmaceutical product and launched a skincare brand to expand the product portfolio.
Developed international expansion plan to meet strategic goals of the organization.
Solta Medical (Previously Thermage)
Sr Dir of Product Marketing & Communications
Successfully led worldwide marketing efforts, leading the product management and communications teams to grow business by driving creative strategy and promotional efforts through distribution channel to end-consumer for anti-aging / beauty brands Thermage and Fraxel.
View my LinkedIn Profile for a full career history
How I Can Help You
Skills
Strategic Marketing Planning
Marketing Communications
Physician Marketing
Direct to Consumer
Digital Strategy
Practice Marketing
Public Relations
Branding
Social Media
Loyalty Program Development
KOL Management
Advisory Boards
Product Management
Product Launch
Executive Leadership
International Marketing
Market Research
Expert Witness
Aesthetic Medicine
Dermatology
Plastic Surgery
Skincare
Cannabidiol (CBD) Products
Biotechnology Research
Pharmaceuticals
Medical Devices
Scientific Research Tools